Corporate, Life, StartUp

People: Outside-In & Inside-Out.

“Man is a social animal” and therefore we have to deal with people practically all our lives. Be it a large organisation or a small start-up, challenges associated with leadership, HR, and management revolve around understanding people, their attitude, aptitude, ambitions, approach and activities.

We all know that human beings are complex. Difficult to de-code, identify or categorise. It’s tough to deal with them, particularly when a start-up is looking at identifying co-founders, employees or to deal with customers, investors, or mentors. The same is true for any large organisation as well.

During a sacred month of “Paryushan” in Jainism, they organise a religious event called “Bhavana” when people get together, sing stavans (Bhajans), share some good thoughts, is where I came across the following thought.

Let’s take this example and attempt to demystify types of people.

Imagine there are four clay pots and there are lids on them.

–      The first clay pot is filled with Honey inside and the lid also is of honey
The second pot has honey inside and the lid is of poison
The third pot has poison inside and the lid is also of poison, and
–      The fourth pot has poison inside and the lid is of honey.

For our simple understanding, every person around us ( including us, of course) can also be classified into these four categories.

  1. One who is filled with goodness (honey) from within and behaves / speaks good with others as well (lid of honey),
  2. Second type is filled with goodness (Honey) from within but is sounding rude and curt (lid of Poison)
  3. The third type is filled with hatred and speaks and behaves rudely….i.e. Pot filled with Poison and the lid is also of poison
  4. The forth one is filled with hatred from within but behaves sweet and nice outside. (Pot filled with Poison but lid of Honey)

If now you evaluate all the four types of people, you may realise that of course people type one (1) are the best people as they have goodness loaded both within and outside, though very precious and rare to find.

People type two (2) are relatively better as though they come across as rude and difficult ones to manage but at their heart they are well meaning and good people. We will have to learn to be a bit more patient, mature and skilful in dealing with them but at the end they do not intend to harm others.

The third type of people are actually easy to work with as they are ‘Predictable’. To me predictable people are easy to handle and manage even if we know that they are best avoided.

The worst types are those who are filled with hatred from within but disguise to appear friendly and helpful. To me they are the most dangerous people and one has to beware of them.

I’m thinking…..What number will I assign to myself??!!! – 1, 2, 3 or 4?










कुछ और भी साँसे लेने को मजबूर सा मैं हो जाता हूँ ,
जब इतने बड़े जहाँ में मुझे इंसान की खुशबू आती है l

Kuch aur bhi saanse lene ko majboor sa mein ho jata hun
jab itne bade jahan me mujhe Insaan ki khushboo aati hai.

I am compelled to breathe a little longer
when I sense the fragrance of humanity


About rajivvaishnav

Rajiv Vaishnav Managing Partner Cornerstone Venture Partners Rajiv is Managing Partner at Cornerstone Venture Partners, a global tech VC fund focused on Consumer business enablers (such as Applied AI) and Enterprise / SME BI solutions (vertical SaaS, AR & VR applications, Blockchain for enterprise, etc.). Cornerstone is a Pre-series A / Series A fund, the first institutional support for promising tech ventures enabling growth and customer access in unique ways. Rajiv brings over 35 years of solid experience in building brands, developing teams, expanding the market share and building organisations from grass root upwards. He was heading the Ecosystem & Partnerships Developmentt at Jio-GenNext Hub, A Reliance Enterprise. In this role, Rajiv is responsible to evangelize the Start-Up ecosystem, identify and connect with the deserving start-ups, academia, government agencies, mentors, angel investors and VC networks globally. Since 2002 till end of 2015, Rajiv was an integral part of NASSCOM’s senior management team. He headed NASSCOM’s first regional office in Mumbai and grown to manage the membership outreach nationally. He initiated many path breaking initiatives at NASSCOM including Cyber Safety initiatives with enforcement agencies, start-up incubators with State Governments under 10K Startup programme, evangelised Animation and Gaming industry and nurtured it, lead the ISO Standards initiative to establish a Global BPO and Product Quality Framework Standards out of India. He helped establish NASSCOM’s emerge forum in its formative days. At NASSCOM, he was enthusiastic about developing new IT destinations in the country, and fostering platforms for Industry-academia interactions as he believed that these were the two most critical requirements for the Indian IT industry to maintain its globally advantageous position. Rajiv was a member of AICTE (WR) and of IQAC of the SNDT Women’s University and Trustee at Dewang Mehta Foundation Trust. With Harish Mehta, the first President of TiE, Mumbai and the first Chairman of NASSCOM, Rajiv co-founded TiE in India. He built the organisation bottoms-up and nurtured the start-up ecosystem in India since early 2000. He got early exposure to work with TiE in Silicon Valley and investors, entrepreneurs and mentors such as Kanwal Rekhi, Suhas Patil, Desh Deshpande, Sridhar Iyengar, Raj Jaswa, Shabir Bhatia, Raj Desai and many others… He has worked with Indo-American Chamber of Commerce (IACC), Franchising Association of India (FAI) and US- Environment Resource Center (US-ERC). In the corporate sector, his experience includes stints with two U.S. Freight Forwarding giants Emery Worldwide and Air Express International in sales & marketing. In 2000, Rajiv was invited by the U.S. Government to participate in their International Visitors programme on US Trade and World Market. Rajiv has administered several outward trade delegations including those to International Franchise Expo ’99, USA, Emerging Companies delegations to CeBIT Australia and Silicon Valley. He has represented NASSCOM in the International Advisors Council to the Mayor of Luwan District in Shanghai, China and E-Sports Symposium in Seoul, Korea. Rajiv is a Science graduate from Mumbai University. He is passionate about music and literature. His blog url:
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8 thoughts on “People: Outside-In & Inside-Out.

  1. What an assessment and evaluation of human being.and over and above that” kuchh aur bhi saanse lene ko majboor sa main ho jata hun” bitter but true sometime we are compelled to surrender to our roots and basic emotions.still can’t change….

  2. Congrats.

    superb explained. It is really important to know outside in & inside out.

    But I have questions on our label system will be correct life long. As situation changes it may change…

  3. I’ve come across a 5th kind also Rajiv…people with honey inside and honey outside…but have had to become poison outside as that’s the only way to fight back the evil that has overtaken the present world…they are poison outside only for the unscruplous…for the rest they’re all honey…we’re no longer living in a world where you can fight evil with goodness…today it’s a diamond cuts diamond world…and having a reservoir of poison only as safety valve becomes all important…Mahabharat wouldn’t have happened if Pandavs carried their goodness on their sleeves at all times and under all circumstances…poison in some cases becomes a tool for survival …but only a tool which never becomes a character …with so much goodness still in this world I’m sure there are a lot of this 5th kind around…

  4. Beautifully summed up with your customary sign off…kuchh aur bhi saansein…we still have hope and quite a few proofs of humanity existing…bus sahi jagah mein saans lene ki zaroorat hai…

  5. Fantastic Classification of both Humane & Inhumane Aspects of both Human & Inhuman Beings…
    Every ‘HUMAN BEING’ should continue to do this self-analysis from time to time… Good Work Rajiv Sir…

  6. Every blog help me to relate something with it and come to conlusion. And these are the issues which looks like as big as mountain to answer.

    Thanks for sharing!

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